Qima Coffee
MARCH 26th 2026
ABOUT THE AUCTION
A WORLD OF DIVERSITY
Built around smallholder farmers, the collection brings together coffees from across Ecuador's producing regions, shaped by the country's geographic diversity, distinctive varieties, and decisions made at farm level.
The programme draws on the same principles that shaped Best of Yemen: careful selection, rigorous evaluation, and international visibility, applied to Ecuador, an origin with its own depth and complexity.
Both Qima Coffee and the Alliance for Coffee Excellence have been working in Ecuador for many years, engaging with producers, institutions, and local partners across the country. We hope this first edition marks the beginning of a new chapter for Ecuadorian coffee.
Apply to bidOrder a sample set
samples of 100 grs each
Shipping included
Please note that when you buy a sample set, you will automatically be registered for the auction.
Order a Sample SetWhy Ecuador
Ecuador is one of the most geographically diverse coffee-producing countries in the world. Along the Andes, distinct ecosystems meet over short distances, from cloud forests and highland valleys to Amazonian transition zones, creating highly varied growing environments.
This diversity is reflected in how coffee expresses itself. Ecuador is known for varieties such as Sidra and Typica Mejorada, as well as the distinctive expression of varieties like Geisha and Sudan Rume when grown in Ecuadorian conditions.
Coffee in Ecuador is produced primarily by smallholder farmers, often on family-run and diversified farms. Alongside long-established practices, a new generation of producers is engaging more deeply with coffee, investing in quality and processing, and shaping how Ecuadorian coffee is evolving.
INTERNATIONAL JURY
FAQ's
Our FAQs provide insights to make your coffee sourcing experience seamless and enjoyable. If you don't find what you're looking for, feel free to reach out —we're here to help guide you!
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Register and create a V-Auction Account
- To join any V-Auction event, you must create a V-Auction account. During registration, you'll need to agree to our Auction Platform's Terms & Conditions. This step ensures we can verify your identity and that you understand and accept our policies.
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Accept the Bidding Agreement
- Each auction has its own bidding agreement. To place bids and order samples, you must accept the specific agreement for the auction you wish to participate in.
- Please complete the application with as much information as possible to facilitate the review process.
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Discover more auctions!
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If you have any questions or need assistance, please reach out to our support team v-auction@vollers.com. We're here to help!
The most important part of any auction is the bidding. Specialty coffee auctions follow a 'Helmsman' style format, also known as a 'multi-unit' auction. Here's how it works
- Open bidding starts and continues on all lots simultaneously until each and every lot has received an initial bid.
- As soon as each lot has received a bid, the auction clock for each lot, starts ticking down from 3 minutes towards zero.
- Every time a bid is placed, the clock resets to 3 minutes remaining.
- Once the clock reaches zero, a "PENDING" notification will appear. This does not signify the auction's closure, even if no further bids are visible. The auction is only finalized when the system displays "FINISHED."
- Once the auction displays 'FINISHED', the highest bid is declared the winner, and the company that placed that bid becomes the owner of the lot. At this point, all lots are locked from further bidding.
This system ensures that full value is achieved for each lot in the auction, as the outcome of each lot is tied to the overall auction activity. The more participants bid, the longer lots remain open across the auction, increasing competition and value. This helps ensure producers receive fair prices for their coffee and contributes to the sustainability of their farming practices.
You can place a bid in two ways:
Bid at the next suggested increment:
- Click the "Bid" button.
- Confirm your bid by clicking "Confirm."
Enter a higher bid:
- Type your desired bid amount into the text box next to the "Bid" button. You must enter an amount that's at least the current bid plus the required minimum increment
- Confirm your bid by pressing "Confirm."
Remember:
- Each time you place the highest bid, your paddle number will appear in the row of that specific lot.
- Whenever any user places a bid, all participants will see a notification that says: " Heads up! Someone placed a bid!"
- Stay alert during the auction to make sure you don't lose the lot to another bidder.
If you win a lot, you'll receive an email confirmation with payment instructions and additional details.
Follow the steps provided to complete your payment. Once your payment is confirmed, arrangements for shipping or pickup will be coordinated.
Please note that the Bidding Agreement also outlines important information about payment terms, timelines, and responsibilities - make sure you're familiar with it before participating in any auction.
